The patient journey is no longer a straight line. Today’s healthcare consumers move fluidly across digital and physical spaces, researching symptoms, scheduling in person and virtual visits, messaging physicians through EHR portals, and watching videos to better understand a diagnosis or treatment. The journey isn’t digital-first. It’s digital-always.
In today’s complex, datarich healthcare environment, pharmaceutical leaders are facing unprecedented pressure—not just to deliver results, but to do so with precision, empathy, and speed. The sheer volume of data generated by digital touchpoints, electronic health records, connected devices, and real-world evidence has created new possibilities for patient and provider engagement—also new challenges. Signals are buried beneath noise, insights are fractured across platforms, and teams are often misaligned; not for lack of talent or effort, but for lack of shared visibility and strategic clarity.
In healthcare, the relationship between sales and marketing is often described as two sides of the same coin but that coin only gains value when it’s exchanged with relevance. At POPULUS, we believe that precision, timing, and context are what allow marketing to truly support sales – not as noise, but as fuel.
At June’s Digital Health Coalition’s Pharma Forward event in New York City, Edith Hodkinson – Chief Strategy Officer at Populus Health Technologies and Chuck Sachs – Director of Commercial Innovation, US R&I at AstraZeneca offered a compelling discussion centered around one big idea.
Populus Health Technologies is empowering brands to connect with patients through innovative digital touchpoints, enhancing engagement during critical moments in their healthcare journey. Read more.
Populus Health Technologies has been recertified by the Point of Care Marketing Association (POCMA) for its Virtual Care Digital Advertising Platform, underscoring its commitment to top-tier standards in telehealth advertising. Read more.
Populus Media Technologies recently announced that it has rebranded its SaaS platform and launched new modular offerings for its clients. Read more.
Populus Health Technologies and RevSpring have partnered to enhance digital healthcare, launching a Q3 2024 pilot to improve patient engagement and drive financial growth. This collaboration will expand to all RevSpring clients by 2025. Read more.
