AMA Study Shows Physicians Are Motivated To Increase Telehealth Use
Most physicians feel telehealth allows them to provide more comprehensive quality care In an anonymous survey of physicians conducted by the American Medical Association that was recently released in 2022, 60% of physicians report that they feel telehealth enables them to provide high quality care. 56% of physicians are motivated to increase telehealth use in […]
Media Planners and Buyers Value Telehealth Effectiveness
Strong Growth In The POC Channel Is Due To Confidence In The Impact Of POC Messaging In a recent “State of the Point of Care Marketing Industry 2022” report, a joint study by Point of Care Marketing Association and ZS Associates, the majority of media executives were found to view telehealth as a highly effective […]
Physician Telehealth Adoption Thriving Post COVID
In September 2022, the AMA released an updated study focusing on adoption habits of HCPs While much focus is typically put on patient adoption habits, there have been opposing perspectives regarding the continued adoption of telehealth by physicians. In their recent report entitled, “Physicians’ Motivations and Key Requirements for Adopting Digital Health: Adoption and attitudinal […]
MM+M Reports That Populus Study Affirms Link Between Telehealth & Script Lift
The research showed significant increases across several conditions, including type 2 diabetes. The study, conducted by Lasso, linked one type 2 diabetes campaign to a 90% increase in new prescriptions (NRx) and a 72% boost in new patients. Sessions lasted three minutes and 30 seconds on average. In the respiratory and dermatology categories, the study […]
Big Players Support Patient Convenience
Telehealth provides the highest audience quality available in media. Expanded innovative solutions by larger players in the healthcare space underscore the need consumers have for on-demand care that reflects their desire for convenience. Becker’s Hospital Review reported that Walgreens Boots Alliance CEO Roz Brewer recently suggested that the company may be expanding into healthcare technology, […]
Telehealth’s Role in the Media Mix
Telehealth provides the highest audience quality available in media. When compared with other forms of patient engagement opportunities, telehealth is one of the most important and valuable tools available to marketers. From a media perspective, it reaches the most highly targeted condition-specific audience possible across any media format. Marketing in telehealth provides an opportunity to […]
Recent FDA Approvals Drive Need For Better Targeting
Advertising in telehealth maximizes the value of every marketing dollar. In recent years, there has been a significant shift by pharmaceutical companies to focus on formulating treatments for specialized conditions. These conditions require advanced patient targeting in order to minimize a waste in marketing spend. The Food and Drug Administration approved 55 new drugs in […]
Virtual Visits Projected to Grow – Forecast 2022-2027
Research And Markets Report Shows Projected Growth Telehealth and virtual visits are here to stay after COVID and are only slated to grow into 2023 and beyond according to a recent report from Research And Markets. Using virtual care, most in-person doctor visits can be shifted to an online platform that can save patients time […]
Telehealth Driving Patient Visits In New Study
CVS Releases New Study CVS Health released a new study called 2022 Health Care Insights Study, which included survey results from 2 questionnaires asking 1000 adults about virtual care as well healthcare providers. With convenience being a driving factor in modern healthcare, responses to virtual care was positive, with 92% of people pointing to its […]
Understanding Telehealth Campaign Metrics
How Does Telehealth Fit Into Your Overall Brand Strategy and How Do You Measure It? Telehealth and Virtual Care provide extremely unique opportunities for engaging with the most highly targeted audience available at the most valuable point in their patient journey. But where does it fit in your strategy and how can you determine whether […]