Populus Health Technologies’ Custom Care platform offers pharma brands a powerful new tool for direct patient acquisition and 1:1 measurable real-time attribution.
Through a custom-built pathway seamlessly integrated into the brand’s digital strategy, consumers are directed to a medical survey. Qualified individuals are then invited to meet with a physician. If the physician determines the patient would benefit from the therapy, a prescription can be written and filled immediately!
Improve Efficiencies in the Digital Strategy:
Custom Care drives engagement further down the funnel and helps consumers transition from awareness to action by bringing them directly into a conversation with their physician. From any advertising asset, consumers click a call to action to enter the pathway to complete their patient journey. Populus works with a marketplace of independent providers across all 50 states.
Measure Results in Real Time:
- Creative assets are tagged individually to accurately measure effectiveness:
- Real time campaign performance monitoring
- 24/7 access to dashboards providing deep data analytics
- Proven ROI with 1:1 direct attribution
- Customizable patient surveys with minimal MLR review
Impactful ROI:
Custom Care campaigns average:
- A 55% increase in new patients two months after program launch
- 95% of scheduled consultations result in new prescriptions!
If you’d like to explore Custom Care in greater detail, click here or send us an email. We’d love to hear from you!
