American consumers and physician practices have largely moved away from clipboards and pens in their healthcare journey and that’s a good thing. In this new data-driven era, consumers can literally control their healthcare journey within the palm of their hands. What was previously a frustrating and time-consuming process that required patients to provide personal and medical information with pen and paper while sitting in a waiting room has been vastly improved and streamlined. Patient portals have revolutionized how Americans manage their own healthcare.
Since sophisticated databases are updated constantly, all that a patient today typically has to do is confirm that the information on the screen is correct. And when making doctor office appointments or receiving appointment and prescription reminders, patients are doing all these things on their own time, typically on a mobile device, relieving the stress and bottleneck of how it was previously done in-office. It’s simply revolutionary that a patient can access their own medical records via a personal portal and take control of their own journey.
With all these new, dynamic touchpoints along the digital patient journey, life science brands can re-imagine how best to interact with patients. Brands can and should leverage their ability to present educational content and sponsored advertising at the most important moment – when patients are planning the next steps in their healthcare journey and doing so in a “healthcare state of mind” when they are most open to absorbing content related to their personal needs.
Populus Health Technologies, the most innovative company in the point-of-care media sector, has incorporated these new touchpoints and is making them available to brands starting in Q1 2025.